The Business and Benefits of Being aTelecom Broker

Just to give you a look at the business end of Unified Communications, this post will help you appreciate the benfefits of being or utilizing a Telecom Broker/Agent. You can buy direct from a sales agent at a specific carrier, but there are no benefits for you or your business by going that route. The benefits for the sales agents are limited as well.

The Telecom Broker receives benefits by working with you and for you in a reciprocal fashion- they don’t benefit unless you do. Whether you are seeking a Telecom Broker to assist you with the communication infrastructure within your business or you’d like to diversify your own income by becoming a Broker/Agent, you’ve arrived at the right place.  

  1. Build and maintain relationships with businesses
  2. Gain and utilize your experience.
  3. Apply your knowledge and creative problem-solving skills to help businesses.
  4. Choose from and have access to several carriers’ products and packages to help businesses save money.
  5. Stay informed and current on new technology within the industry.

Suggested Reading: https://nwmap.com/questions-to-ask-when-choosing-a-telecom-agency

https://nwmap.com/clients-versus-sales

https://nwmap.com/get-more-for-your-money-by-using-a-telecom-broker

Client Versus Sales

There is a sense of accomplishment of really doing what is right for the client versus having the burden of selling something that is not the best fit for the client. The focus is on one or the other in any typical company involving sales. We notice it when we shop at specific stores- some are there to sell you something…anything! They may talk you into products you aren’t even looking for.  And some associates are there to help you find what you specifically want or need- they are there for YOU. The latter takes patience, experience, and communication.

These differences in customer service and sales approaches can be identified in the telecom industry.  There are sales agents whose primary goal is to sell you services and/or products- that’s it. They will not likely take into consideration precisely what you need and want for your business. They would also like to close a sell with you as quickly as possible, not searching for specific products and packages complimentary to your needs at the lowest pricing available. The lower the price the lower their sales commission; basically, their goal versus your goal! Their job depends on selling you something you don’t need. They don’t stand to make as much money helping you in the future either- you may never talk to them again. Another common trait among sales agents with superficial goals is a lack of experience. Anybody with experience knows the customer must be the focus, at first contact and all through the sales process into the future as well.

NWMAP has been in the Unified Communications and Telecom industry for numerous years, but they still consider themselves customer service experts first and foremost. Lennie Green, a current Master Agent for NWMAP states: “My success comes from helping my customers be successful.”