
Here’s how we’ve successfully handled the barrier that often arises in communicating technology:
- We take a step by step approach. First understand the client and listen to what they are communicating.
- Never offend the customer’s intelligence. Simple is better of course, but not overly simplistic.
- Always acknowledge the customer’s points by repeating some of what they said or paraphrasing.
- Find out how your customer prefers to communicate. Some people prefer email over phone or vice versa.
- Make a straightforward plan together. We never add anything into the mix, like sales of products they won’t need or significantly benefit from.
- Always be available for questions. When it comes to technology, nothing will get communicated if the tech people are not available.