From CIO’s to entrepreneurs to tech gurus, the new word of the hour (or millisecond in Internet land) is Innovation. Why is it suddenly popular? For some of us who remember “it” words of the past like synergy (wasn’t that a cool sounding word…rolls right off the toungue), innovation may mean nothing more to you than a passing buzz word. Who starts these fads anyway? What is innovation and why is it important to you? We want to take the time to answer this…we were curious as well.

Let’s just go straight to the facts on why you should care about innovation or innovative. The simple answer is, well it’s a catch word right now. Jumping to the numbers game- this word is highly searched on search engines, but if you’ve got better things to do than play the numbers game on Google (SEO optimization), say running your business, then we’ll explain more specifically why innovation is important.

The back story: Literally, innovation differs from invention in that innovation refers to the use of a better and/or novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than just better. Now you know the basics. When I first learned about innovation, it was used in reference to Steve Jobs who didn’t necessarily invent new products, he just made them different and exciting…and innovative. Now that Steve is gone, his innovative legend is thriving. This really is the day and age for innovative because the wheel can’t be re-invented, not many people are inventing absolutely new things, but re-creating is where it’s at.

In the land of social media and cyberspace catch words mean a lot to your business and reputation. This is one way clients and consumers know you are on top of things…even if it is a fad. Things change in an instant online, and it’s important your customers believe you are riding the wave as well. You put that word, innovative, included in a tag line about your products or services and you’ve got people interested. Innovation has a lot to do with technology and technology isn’t going anywhere soon.

**If you want to be more innovative, you’d better get in touch with your creative side- turns out that’s where innovation lies within us.

Elle Izett, Contributing Blogger at NW MAP Telecom

On the topic of innovation, NW MAP Telecom is searching for agents; innovative ones! The opportunity to work for yourself in a rewarding field is right here. Please contact us about becoming a Telecom Agent: