What does one presidential candidate have over the other? The answer is charisma. Over 100 million people vote and that vote is largely based on the charisma and likability of the candidate. Charisma is: Compelling attractiveness or charm that can inspire devotion in others and/or A divinely conferred power or talent. Motivational speakers and self-help gurus are literally selling nothing but ideas, but what makes people follow them is charisma.

Charisma can earn you more money than the next guy. Some tips for being charismatic:

  1. Confidence is number one- be confident in yourself and your product and/or company. Even when you’re not feeling confident, fake it til you make it.
  2. Be a chameleon- the art of working with others, for others or for your customers is being able to talk with anyone, relate to anyone. Discover commonalities and give respect to people as human beings.
  3. Authenticity- never apologize for who you are. In fact, your shortcomings can be used to your advantage. Even bad experiences are great learning experiences. People like people who are not perfect in every way.
  4. Seeing is believing- help others see the best in themselves and they will see things through your eyes. Also back your words up with action, not just promises.

Don’t underestimate the power of charisma…it will take you far.