February is right around the corner and it’s time to show the love…and genuine appreciation for your customers. Of course all year round there should be special emphasis on clients and their specific needs- that’s the focus at NWMAP. We refer to it as Perfect Fit Telecom. We’ve always valued a customer from beginning and ongoing throughout our relationship with them. They get the same level of customer service before we sell anything as they would at any time after we’ve sold a product or service. How many bsuinesses care about the customer after they’ve sold them something? This is key! This is how NWMAP Telecom has always done business.

Customer care is a long-term relationship with you and your client(s). It’s caring about what they need specifically in the beginning, really understanding their needs before the sale. It’s knowing what they want and then doing everything you can to make that happen or to make it better- better price, better technology, better fit. Clients want to know they will still be important down the road; being able to ask questions and get updates as needed, not to slip by the wayside.

Ways to improve customer care:

  • Offer something free before they buy.
  • Keep in contact periodically.
  • Make it easy for them to contact you.
  • Ask open-ended questions.
  • Do not use business slang or tech buzz words.
  • Offer them what you would offer new customers- promotions, deals, and good service.
  • Be their solution.