Harvard Business Review had an article recently about this and I felt the need to post something here at NW MAP about it as well. We’ve always tailored our telecom to meet the specific needs of our clients. We have over 40 carriers we represent… to specifically find matches based on our clients’ needs rather than what we should be selling, what we have to sell, or a specific brand. While this isn’t exactly how Amazon does it (the company featured in the Harvard article), it is based on the same mentality.
Amazon allows both good and bad reviews to be posted on anything they sell. You may think bad reviews or posts would be harmful for business, but on the contrary. Jeff Bezos of Amazon says it helps his customers navigate their way to the products they will really benefit from, really want, and be satisfied with their purchase. It’s no secret that there are an abundance of Telecom carriers available, but what we always strive for, and our greatest asset, is helping and listening to our clients so they get exactly what they want and they’re happy! We don’t have to sell a certain product from a certain company. All we have to do is help our clients and focus on them.
My favorite quote in this article, “Close the deal by being openly helpful and helpfully open, not by “selling better.” ” Jeff Bezos, Amazon.
Full article: http://blogs.hbr.org/schrage/2013/02/invest-in-your-customers-more-than-your-brand.html
